To coincide with the release of the major motion picture, "The Hunger Games," CoverGirl asked our team at Triad Retail Media for concepts to name a new cosmetic line that directly related to the film.
The following theme called "The Capitol Collection" was born from that direction, and my collection name of "CoverGirl on Fire" was featured in the national campaign.
In early 2017, Lifestyle Communities underwent a major re-brand, including a new website, re-imagined brand identity, and updated framework.
Through partnership with our in-house creative team, I authored the brand framework, all website copy, vision and values statement, and environmental signage.
Conceptualized and created supplemental content for Frito Lay Be Snack Ready campaign, highlighting date night ideas and conversation starters for couples.
Both articles were housed on Frito Lay's custom brand page on Walmart.com.
Wrote all headlines and descriptive copy for Samsung's interactive brand page on Walmart.com, highlighting multiple products and their capabilities and redirecting consumers to e-commerce pages for purchase.
Using the strategies outlined in the client's creative brief, I created compelling content for L'Oréal's line of cosmetics, which were featured on a custom brand page on Walmart. com.
Capitalized on award show season with custom content that encouraged consumers to host parties, and look their best while doing so, with Crest 3D White Whitestrips.
The content included click-to-buy links, as well as interactive experiences for additional engagement.
Lifestyle Communities sponsored the 2015 check celebration for Pelotonia, a Columbus non-profit dedicated to funding life-saving cancer research.
To help commemorate a major milestone - $100 million raised - we joined together for a night of celebration at the Schottenstein Center in Columbus, Ohio. I wrote all copy on behalf of LC.
Blake Building, a Tampa Bay area home builder, needed a new website to better tell the story of their brand. I worked with Crackerjack Media to create a completely redesigned web page, including improved SEO, high-quality imagery, and clear and concise descriptions of service offerings and specialties.
The end result is a beautiful and effective site that informs the consumer and represents the brand in a visually appealing manner.
Collective House Realty (CHR) underwent a major rebranding initiative in 2017. As part of the transformation, I defined and executed a new tone and voice for implementation across multiple consumer touchpoints like a custom website, client communication documents, brand guidelines and design book, and more.
As the only full-time copywriter for Lifestyle Communities (LC), I created and published all content for the brand.
That work included a full website, social media channels, print collateral, traditional and digital media advertising, internal communications, press releases and more.
Created all copy for The Goat bar and restaurant, including custom website, menus, in-store promotions, advertising campaigns, and more.
Ghostwrite industry-specific blog content for KF&B law firm, translating complex concepts and legalese into easily consumable formats.
Here are three examples:
No Lifeguard on Duty: Tips for Swimming Pool Safety
